AL SERRA CHEVROLET WINS DEALER OF THE YEAR AWARD FOR THE 14TH CONSECUTIVE YEAR

February 28, 2014

Grand Blanc, MI…In 2000, fourteen years ago, General Motors introduced the Dealer of the Year Award to recognize the top 100 GM dealerships in the nation

And today, fourteen years later, Al Serra Chevrolet is only one of ten dealerships in the country to have earned Dealer of the Year honors every year since the award’s inception.

“It’s a remarkable accomplishment,” said Joe Serra, President of Serra Automotive. “I say this all the time and it still holds true, something of this magnitude is the result of complete dedication and commitment to our customer. Deserved credit goes to every member of our Al Serra team.”

In addition to Dealer of the Year honors, Al Serra Chevrolet and Al Serra Buick-GMC earned GM’s elite Mark of Excellence award, while Al Serra Cadillac was named a Cadillac Master Dealer, a distinction less than 7% of Cadillac dealerships across the nation can claim.

All three of these awards were based on outstanding performance in both sales and customer satisfaction for the year 2013.

“At the end of the day, these achievements are certainly something to be proud of,” says Serra. “It’s like a big win in a basketball or football game. As a professional, you enjoy the moment, but the next morning, you’re back at it, working to improve your performance.”

Serra received notification of the awards in a correspondence from each GM brand. An official date to recognize each dealership with a trophy presentation will be announced later.

Al Serra Chevrolet, Al Serra Buick-GMC and Al Serra Cadillac are all located at the Al Serra Auto Plaza on S. Saginaw Street just south of Hill Road in Grand Blanc Township. Other franchises under the Auto Plaza umbrella include Al Serra Chrysler-Dodge-Jeep-Ram, Honda of Grand Blanc, Kia of Grand Blanc, Subaru of Grand Blanc and Volkswagen of Grand Blanc.

The Al Serra Auto Plaza also features one of the largest used vehicle operations in the United States.

The Al Serra Auto Plaza is the flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network is currently comprised of 45 automotive franchises, with 31 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado.

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SERRA AUTOMOTIVE ACQUIRES THE #1 GM DEALERSHIP IN TENNESSEE

February 4, 2014

MADISON, TN…The sale of Tom Bannen Chevrolet-Buick-GMC, the largest volume GM dealership in Tennessee, to Serra Automotive was finalized yesterday afternoon and the new ownership team is promising continued commitment to its customers and all of middle Tennessee.

“We’re excited for a lot of reasons,” says Joe Serra, President of Serra Automotive. “The Nashville Metropolitan Area is the largest in Tennessee and continues to grow. We have a first-rate team already in place, and my partner in this endeavor is Barry Carver, who brings with him nearly 30 years of automotive experience. Twenty of those years have been in the Serra organization!”

According to Serra, Carver has enjoyed much success at the helm of dealerships in Miamisburg, Ohio, Jackson, Tennessee, and most recently, Serra Chevrolet in Bartlett, also in Tennessee.

When Tom Bannen Chevrolet-Buick-GMC opened in 1984, it was originally part of the Serra network. Tom Bannen and Serra Automotive founder, Al Serra, were partners.

“Now, 30 years later with Tom retiring, we are thrilled to be back in the greater Nashville area again and are dedicating ourselves to maintaining the store’s reputation of providing excellent customer service,” says Serra.

With the closing of the sale, the name of the dealership has been changed to Serra Chevrolet-Buick-GMC. The new Serra store is located at 2340 Gallatin Pike North in Madison, just 15 minutes north of downtown Nashville.

With this most recent acquisition, the Serra Automotive network is currently comprised of 45 automotive franchises, with 31 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado. Serra Automotive is headquartered in Grand Blanc, Michigan and ranks among the top 10 privately-held automotive groups in the nation.

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AL SERRA AUTO PLAZA SERVICE DEPARTMENT ADDS GENERAL MOTORS CERTIFIED ELITE STATUS TO LONG LIST OF ACHIEVEMENTS

Grand Blanc, MI…Here’s more good news for area motorists searching for the best place to take their vehicle for maintenance and repairs: Al Serra Buick-GMC and Al Serra Cadillac have achieved Certified Elite status with General Motors.

Only 125 dealerships in the nation have received this exclusive award and two of them are located in Grand Blanc at the Al Serra Auto Plaza!

The General Motors Certified Elite Program is designed to acknowledge dealerships, such as Al Serra Buick-GMC and Al Serra Cadillac, for exceptional performance in a number of areas, including customer satisfaction as well as certified technician knowledge and expertise.

“Our goal is to provide our customers with an elite service experience every time,” said Joe Serra, President of Serra Automotive. “This accomplishment is a credit to our Fixed Operations Director, Paul Householder, and the dedication of all the outstanding people on his team. They all have a can-do, do your absolute best attitude and that makes all the difference.”

For the team at Al Serra, earning GM’s exclusive Certified Elite status comes on the heels of once again being named the #1 Service Department in Michigan by Ward’s Auto Dealer Business Magazine as well as earning the Automobile Club of America Association’s acclaimed top certification for automotive repair shops.

“The awards and accolades are all great,” says Serra. “But at the end of the day, evaluating our performance and working to improve ourselves is what keeps us motivated.”

The Al Serra Auto Plaza is located along S. Saginaw Street just south of Hill Road in Grand Blanc Township. Franchises under the Auto Plaza umbrella include Al Serra Chevrolet, Al Serra Buick-GMC, Al Serra Cadillac, Al Serra Chrysler-Dodge-Jeep-Ram, Honda of Grand Blanc, Kia of Grand Blanc, Subaru of Grand Blanc and Volkswagen of Grand Blanc.  The Chrysler-Dodge-Jeep-Ram franchise, as well as Subaru and Volkswagen were added to the Al Serra Auto Plaza campus in 2012.

The Al Serra Auto Plaza is flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network is currently comprised of 43 automotive franchises, with 29 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado.

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JOSEPH SERRA AWARDED 2013 ROBERT P. GERHOLZ AWARD

November 12, 2013      

(FLINT, MI) – Joseph O. Serra, President of Serra Automotive, was recognized by the Flint & Genesee Chamber of Commerce with the 2013 Robert P. Gerholz Award. The award was presented during the Chamber’s Business Awards Gala on Thursday, November 7 at the Riverfront Conference & Banquet Center in Flint.

“To receive this award named for a man who made such an incredible contribution and impact on Flint and Genesee County is truly a humbling experience,” said Joe Serra. “Our entire team at Serra Automotive and the Al Serra Auto Plaza believe in the economic viability of this area and our rank among the top automotive groups in the nation continues to validate our belief.

“The key is to learn, earn and return…it’s a simple circle of success that makes all the difference.”

The Robert P. Gerholz Award was created to recognize a Genesee County business owner that best exemplifies the characteristics of Mr. Gerholz, a man of great integrity; a man energized by a challenge and who exhibited an undying commitment to his community.

“This year’s honorees represent a diverse cross section of the Flint and Genesee County business community,” said Chamber CEO Tim Herman. “They have worked to diversify their portfolios, expand their footprints, create new jobs, pursue green policies, and are playing an integral role in the reinvention of our region. Congratulations to Joe. The award is well-deserved.”

The Flint & Genesee Chamber Business Awards celebrate and acknowledge the accomplishments of successful Genesee County businesses and individuals who provide the leadership that strengthens our community. This year, 32 area businesses were nominated to receive one of these honors. The Business Awards Program is held biennially, alternating with the Athena Leadership Awards Program that recognizes women for professional excellence, leadership and community service.

About Serra Automotive

The Serra Automotive network is currently comprised of 43 automotive franchises, with 30 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado. Serra Automotive is headquartered in Grand Blanc, Michigan and ranks among the top 10 privately-held automotive groups in the nation.

Over the past 25 years the Serra Automotive network has experienced unprecedented growth, based on an industry-leading focus on customer service.

About the Flint & Genesee Chamber of Commerce

The Flint & Genesee Chamber of Commerce (flintandgenesee.org) is one of the Top 10 largest chambers in Michigan based on revenue and number of members.  We are the voice of business and community advocacy in Flint & Genesee. The Chamber is over 100 years old, was established before the Michigan Chamber of Commerce and is a founding member of the United States Chamber of Commerce.

Two words describe the Chamber as it enters its second century of service: collaboration and partnership. It is our goal to work with government, business, education, nonprofit organizations and consumers to support the growth and development of the community economically, culturally and socially.  For more information, about the Flint & Genesee Chamber of Commerce, visit flintandgenesee.org, like us facebook at SeeWhatsPossible and FlintandGeneseeChamberofCommerce , connect with us on LinkedIn at Flint & Genesee Chamber of Commerce, check out our blog at seeandbseen.org and join the conversation Twitter at FGCofC.

Contact: Tim Herman – Flint & Genesee Chamber of Commerce – therman@flintandgenesee.org

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AL KALINE DAY SET FOR SATURDAY, SEPTEMBER 7 AT SERRA BUICK-GMC-CADILLAC!

(Washington Township, MI)  Tiger fever is sweeping the state and Serra Buick-GMC-Cadillac is preparing to feed the frenzy by bringing in Baseball Hall of Fame Member and Detroit Tiger legend Al Kaline for a meet, greet and autograph session on Saturday, September 7 from 11am until 1pm.

For Kaline, this will be his eighth straight appearance on the corner of M-53 and 30 Mile road, after playing on a different corner, Michigan & Trumbell, his entire 22-year Major League Baseball career.

As in the past, the much-anticipated event starts at 10am when Detroit Tiger Mascot PAWS is scheduled to arrive.

“PAWS always does a great job warming up the crowd and there is always a crowd,” says Serra Buick-GMC-Cadillac Sales Manager Matt Stork with a smile. “It never fails; people start lining up at 7am when we open our doors for service!”

According to Stork, the first 100 kids under 12 will receive a free baseball and people waiting in line will be able to enjoy free hot dogs and popcorn. Plus, there will be games, face painting, photo opps with PAWS as well as drawings for Tiger tickets and Serra Fast Lane oil changes.

“Al Kaline Day is the highlight of our summer. In fact, we see it as a way to say thank you to all our wonderful customers and we go all out to make it a special celebration,” says Stork. “It’s a festive atmosphere and everyone is smiling, having fun and talking Tiger baseball. It actually has a game day feel about it!”

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Fans showing up to take advantage of this special meet and greet opportunity are welcome to bring a photograph, a baseball or a copy of the book SIX A Salute to Al Kaline to be autographed, but please avoid bats and jerseys.

Due to time constraints, Kaline will be leaving the event at 1pm sharp. PAWS will be at the dealership until noon. For more information surrounding Al Kaline Day, including one-day service specials, you can visit driveserra.com.

Serra Buick-GMC is in its eighth successful year of operation. The Serra Cadillac showroom, which is at the same location, has been open for seven years while the new state-of-the-art Serra Kia facility celebrated its grand opening in 2011.

All three dealerships are located on the corner of M-53 and 30 Mile Road in Washington Township and are part of the Serra Automotive network headquartered in Grand Blanc, Michigan.

Serra Automotive is currently comprised of 43 automotive franchises, with 29 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado. Headquartered in Grand Blanc, Michigan, the Serra organization ranks among the top 10 privately-held automotive groups in the nation.

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SERRA AUTOMOTIVE ACQUIRES BMW & HONDA DEALERSHIPS IN CHAMPAIGN

CHAMPAIGN, IL…The sale of Twin City Honda-BMW to Serra Automotive was finalized today and the new ownership team is in place promising continued commitment to the dealership’s customers and the greater Champaign-Urbana community.

 “We’re excited about the opportunity here,” says Joe Serra, President of Serra Automotive. “We’re expanding our dealer network in a dynamic and vibrant community and we have a first-rate team already in place. In fact, 99% of the staff is transitioning with us, so Twin City customers can expect to see the same smiling faces working hard to provide the best possible sales and service experience.”

According to Serra, the names of the Twin City stores will be changed to Honda of Champaign and BMW of Champaign. The dealerships are located just minutes south of downtown Champaign at 100 Burwash Avenue in Savoy, Illinois.

 “We’re changing the names, however, our dedication to maintaining Twin City’s reputation of providing excellent customer service remains the same,” says Serra. “We’re also challenging ourselves to find new ways to improve our performance and grow the business.”

In order to realize their goals, Serra Automotive has enlisted the help of solid and experienced leadership.  

 “We couldn’t be happier with the highly-qualified people coming on board to fill our top two positions,” says Serra. “Ben Quattrone will be our General Manager and has experienced much success on both the manufacturer and retail side of the business, while David Cartwright, who is from the Champaign area, brings his extremely strong financial background to the Comptroller’s position.”

 Quattrone was born in Syracuse, NY and attended the Naval Academy Preparatory School in Rhode Island. He graduated with honors from Hobart College and spent nearly eight years in sales and marketing with GM’s Chevrolet Motor Division.

 In 1995, Quattrone entered the retail automotive industry and, most recently he was the Dealer/Operator of Pace Chevrolet/Buick/GMC outside of Greensboro, NC, before joining the Serra organization. He and his wife, Dawn, a school teacher and their three children are relocating to Champaign.

 Cartwright is a graduate of the University of Illinois and his extensive retail automotive background, which includes CFO, Director of Fixed Operations and Comptroller for two separate Champaign auto dealerships, provides Serra Automotive with invaluable local knowledge of the Twin City market.

 With this most recent acquisition, the Serra Automotive network is currently comprised of 43 automotive franchises, with 29 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado. Serra Automotive is headquartered in Grand Blanc, Michigan and ranks among the top 10 privately-held automotive groups in the nation.

 

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GET AN EXTRA $100 FOR YOUR TRADE AND SUPPORT AMERICAN HEART ASSOCIATION GO RED FOR WOMEN FUNDRAISER

Grand Blanc Twp., MI…Don’t miss a beat! Hurry to Kia of Grand Blanc this month to join the American Heart Association and WCRZ CARS108FM in the fight against Heart Disease!

Heart Disease is the #1 killer among women …and to help fund a cure, you can purchase a stylish Go Red for Women T-Shirt for a minimum donation of just $10 at Kia of Grand Blanc as well as six other area businesses.

“In order to increase demand, we’re offering our customers an extra $100 for their trade if they purchase a t-shirt,’ says Denny Dunfield, General Manager of the Al Serra Auto Plaza. “We’re inviting everyone to stop by and get their vehicle appraised. Once a person does that and makes a minimum $10 donation to purchase a Go-Red for Women t-shirt, we’ll add another $100 to our guaranteed top cash appraisal. That way, everybody wins!”

For more information about this special offer, call Kia of Grand Blanc Sales Manager Doug Nolan (810-603-1805) or visit alserra.com.

“We’re thrilled CARS108 asked us to be a part of this important fundraiser for the second straight year,” smiles Dunfield. “Last year we sold the Go Red for Women T-Shirts in our Al Serra Chrysler-Dodge-Jeep-Ram store. This year our Go Red headquarters are a little further down S. Saginaw at our new Kia showroom.”

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Kia of Grand Blanc is located between Al Serra Cadillac and Volkswagen of Grand Blanc on the Al Serra Auto Plaza campus across the street from Sam’s Club.

Despite the fact that February is the shortest month of the year, the Al Serra team is hoping they sell out of the limited edition T-Shirts before the promotion ends on the 28th.

In addition to Kia of Grand Blanc, dealerships under the Al Serra Auto Plaza umbrella include Al Serra Chevrolet, Al Serra Buick-GMC, Al Serra Cadillac, Al Serra Chrysler-Dodge-Jeep-Ram, Honda of Grand Blanc, Subaru of Grand Blanc, Volkswagen of Grand Blanc and MV-1 of Michigan which features the nation’s only van manufactured specifically for wheelchair accessibility.

The Al Serra Auto Plaza is flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network currently consists of 27 dealerships in six states and represents 40 automotive franchises.

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AL SERRA CONSTRUCTION PROJECTS COMPLETED! SUBARU OF GRAND BLANC IS OPEN!

Grand Blanc, MI…Almost as amazing as the building of the pyramids, several major construction projects that were in process at the Al Serra Auto Plaza much of 2012 have all now been completed with the December 1 opening of Subaru of Grand Blanc.

But unlike the Great Pyramid of Giza which took 100,000 workers twenty years to build, the construction of Volkswagen of Grand Blanc, the new Al Serra Cadillac showroom, the new Subaru store and the face-lift on the front of the Al Serra Chrysler-Dodge-Jeep-Ram building and its state-of-the-art service department all took only a little over eight months to complete and a lot less people.

“When you stop and think about it, it really is remarkable,” said Joe Serra, President of Serra Automotive. “Looking at the Al Serra Auto Plaza a year ago it was difficult to imagine adding three new buildings with frontage on South Saginaw Street and a completely new service department to our campus. But it all came together beautifully in one big customer friendly package.”

Subaru of Grand Blanc, the latest addition to the Al Serra automotive landscape, is located on South Saginaw just south of Hill Road next to the Al Serra Used Vehicle Center.

“The addition of Subaru to our line-up really is good news for everyone in the Greater Genesee County community,” says Denny Dunfield, General Manager of the Al Serra Auto Plaza. “Now our customers have the convenience of shopping an even wider variety of quality vehicles with just one stop.”

The Al Serra Auto Plaza now offers a dozen different makes and has more than 2,000 vehicles on the ground. Currently the list includes Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Honda, Kia, Volkswagen, MV-1, the nation’s only van manufactured specifically for wheelchair accessibility, and now Subaru.

“We say currently because you never know what other manufacturer we might add or what other opportunity might come up,” smiles Dunfield. “Change keeps us all on our toes.”

The Al Serra Auto Plaza is flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network currently consists of 27 dealerships in six states and represents 40 automotive franchises.

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SERRA AUTOMOTIVE ADDS PARK AUTO GROUP IN AKRON, OHIO TO DEALERSHIP NETWORK

For Immediate Release                                                                            Contact: Joe Serra

October 4, 2012                                                                                          Serra Automotive

810-919-4070

jserra@serrausa.com

Contact: Tom Flory

Park Auto Group

330-644-3322

tom.flory@parkautogroup.com

 

SERRA AUTOMOTIVE ADDS

PARK AUTO GROUP IN AKRON, OHIO

TO DEALERSHIP NETWORK

Akron, OH…The sale of Park Auto Group to Serra Automotive is complete and now the complete focus is on taking care of customers and serving the greater Akron community.

“For more than 54 years, the Park Auto Group has made it a top priority to provide the customer with excellent service,” says new Park Auto Group General Manager Tom Flory. “Maintaining that reputation and challenging ourselves to find new ways to improve our performance will continue to be our Number One goal.”

The Park Auto Group, located just south of Akron, in Green, Ohio on the Green Auto Mile, features one-stop shopping for Honda, Acura, Mazda and Subaru.

“We’re excited about the opportunity for growth in Akron,” says Joe Serra, President of Serra Automotive. “We’re part of a great community, we have a first-rate team already in place and we have an outstanding, award-winning line-up of new and pre-owned vehicles that get excellent gas mileage and high marks for vehicle safety.”

The Park Auto Group originally started as Park Marine in 1957, operating out of a garage at the home of Glenn and Irene Mears. Over the next five decades, thanks to the leadership of Glenn Mears, John Mears and John Ludwig, the business expanded to include Park Honda, Park Acura and Park Mazda/Subaru.

Staying on with the new owners are Mike Greenbaum, longtime Chief Financial Officer for the Park Auto Group, Jason Bass, New Vehicle Sales Director, Jerry Cugino, Pre-Owned Vehicle Sales Director and Dave Fischer, Fixed Operations Director.

“We couldn’t be happier that all of them chose to remain at Park Auto Group and help us continue to grow,” says Serra. “The experience and enthusiasm they bring to the table is priceless.”

Flory has been part of the Serra organization for several years and has an extensive retail automotive background. Most recently he has been New Vehicle Sales Manager for one of the top five volume Buick-GMC stores in the nation.

With the addition of Park Auto Group, the Serra Automotive network has dealerships in Michigan, Indiana, Ohio, Tennessee, New Jersey and Colorado. Headquartered in Grand Blanc, Michigan, Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network currently consists of 27 dealerships and represents 40 automotive franchises.

 

 

 

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VOLKSWAGEN OF GRAND BLANC RIBBON CUTTING SET FOR TOMORROW

For Immediate Release                                                                          Contact: Joe Serra

September 12, 2012                                                                                Serra Automotive

810-919-4070

jserra@serrausa.com

Contact: Denny Dunfield

Al Serra Auto Plaza

810-603-1870

ddunfield@alserra.com

VOLKSWAGEN OF GRAND BLANC RIBBON CUTTING SET FOR TOMORROW

Grand Blanc, MI…The dust from all the construction projects at the Al Serra Auto Plaza is beginning to settle and the first of a handful of ribbon-cutting ceremonies is scheduled at the new Volkswagen of Grand Blanc on Thursday, September 13 at 10:30 in the morning.

The new VW facility is located on the Al Serra Auto Plaza campus on S. Saginaw Street, south of the Al Serra Buick-GMC dealership and right next to Kia of Grand Blanc.

“We’re looking forward to giving the community a tour of the Volkswagen dealership and updating everyone on the progress of our new Cadillac and Subaru stores,” says Joe Serra, President of Serra Automotive. “It’s a celebration of continued growth in Genesee County and we’re hoping people turn out and join in the excitement.”

According to Serra, the striking 10,688 square-foot, state-of-the-art facility has been open since the beginning of the month and has seen outstanding traffic in both sales and service.

“Business has been very good, but that’s not surprising,” says Serra. “Volkswagen has an outstanding line-up of sedans, compacts, wagons, SUVs and even convertibles, and up until now, the closest VW dealership available was almost an hour away.

In addition to a solid line-up of vehicles, including the classic Volkswagen Beetle, Volkswagen of Grand Blanc is fully equipped for service and features VW’s three-year, 36,000 mile Carefree Maintenance program that covers oil changes, tire rotations and more.

“It’s all about providing more for our customers,” says Denny Dunfield, General Manager of the Al Serra Auto Plaza. “We’re thrilled to be able to offer such a wide variety of vehicles at one easy-to-get-to location.”

With the addition of Volkswagen, the Al Serra Auto Plaza now offers Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Honda, Kia and MV-1, the nation’s only vehicle manufactured specifically for wheelchair accessibility.

“Plus, we’re the Number One Used Vehicle Dealership in the entire country,” adds Dunfield. “Our goal is to create a one-stop shopping experience and make it is as complete, efficient and fun as possible for everyone involved.”

Construction of the new Chrysler-Dodge-Jeep-Ram Service Department is scheduled to be complete by mid-September, with the opening of both the Subaru of Grand Blanc dealership and the dedicated Cadillac showroom targeted for this fall.

The Al Serra Auto Plaza is flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network currently consists of 24 dealerships in five states and represents 38 automotive franchises.

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