February 28, 2014
Grand Blanc, MI…In 2000, fourteen years ago, General Motors introduced the Dealer of the Year Award to recognize the top 100 GM dealerships in the nation
And today, fourteen years later, Al Serra Chevrolet is only one of ten dealerships in the country to have earned Dealer of the Year honors every year since the award’s inception.
“It’s a remarkable accomplishment,” said Joe Serra, President of Serra Automotive. “I say this all the time and it still holds true, something of this magnitude is the result of complete dedication and commitment to our customer. Deserved credit goes to every member of our Al Serra team.”
In addition to Dealer of the Year honors, Al Serra Chevrolet and Al Serra Buick-GMC earned GM’s elite Mark of Excellence award, while Al Serra Cadillac was named a Cadillac Master Dealer, a distinction less than 7% of Cadillac dealerships across the nation can claim.
All three of these awards were based on outstanding performance in both sales and customer satisfaction for the year 2013.
“At the end of the day, these achievements are certainly something to be proud of,” says Serra. “It’s like a big win in a basketball or football game. As a professional, you enjoy the moment, but the next morning, you’re back at it, working to improve your performance.”
Serra received notification of the awards in a correspondence from each GM brand. An official date to recognize each dealership with a trophy presentation will be announced later.
Al Serra Chevrolet, Al Serra Buick-GMC and Al Serra Cadillac are all located at the Al Serra Auto Plaza on S. Saginaw Street just south of Hill Road in Grand Blanc Township. Other franchises under the Auto Plaza umbrella include Al Serra Chrysler-Dodge-Jeep-Ram, Honda of Grand Blanc, Kia of Grand Blanc, Subaru of Grand Blanc and Volkswagen of Grand Blanc.
The Al Serra Auto Plaza also features one of the largest used vehicle operations in the United States.
The Al Serra Auto Plaza is the flagship location of the Serra Automotive network headquartered in Grand Blanc, Michigan. Serra Automotive ranks among the top 10 privately-held automotive groups in the nation. The network is currently comprised of 45 automotive franchises, with 31 dealership locations in seven states, including Michigan, Illinois, Indiana, Ohio, Tennessee, New Jersey and Colorado.